OVERALL SUMMARY

From analysing these videos I have learned the appropriate mainstream conventions for constructing my own music video. I have also learned how to link these with the genre. I now understand the different approaches to structure available for my video. I have learned how to use appropriate continuous colour schemes, matching action with lyrics and how to represent strong connotations through costuming, mise-en-scene and colour, I have also learned how to appropriately edit the video in relation to the speed of the track.