Reviews and ratings are then placed underneath this text from magzines. They have also included a quotation. This advertises the album to the target audience who read these magazne as they are likely to go out and by it if the magazine they read likes it. They have placed the record label at the bottom of this article also advertising the label. The warm glow of the text contrasts wuith the harsh black with then continues at the bottom half of the page when the texts turns white on the harsh black background. All these elements provide an aesthetically pleasing advertisement and one that holds continuity in both text style and colour choice.
The style of writing is very Art Deco/ Broadway type font. The writing combined with the dramatic imagery provide an operatic style advertisement which is appropriate for the Indie-pop ballet genre of music. Her face appeared obviously airbrush to produce a fantasy styled image and the glow of the lights are reflected in her eyes, create furthur continuity.
The use of a central placed font keeps the text organised and structured listed in order of most important for the audience to read, naturally our eyes start from the top. The use of the medium close-up and prominant placing of the eyes placed we are immediately drawn to the top of the advertisement. This helps lead the audience in the appropriate places of the advertisement.
The fact she is looking away from the audience makes her appear vulnerable. It makes the audience feel sorry for her and helps to convey emotion form the music through to the advertisemnet. The obvious glowing gold colour scheme create coninuity in the advertisement and help connote the title of the album "lights"
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